Classic Crew Cabs

A shop that restores 1967–1979 Ford crew cabs needed a storefront that could talk parts, builds, and “start your build,” not a generic truck-theme template.

Client: Classic Crew Cabs
Industry: 1967–1979 Ford crew cab restorations, parts, built-to-order projects
Location: 1447 E State Street, Eagle, Idaho
Platform: Shopify
Services: Custom Shopify storefront design
Live site: classiccrewcabs.com

Classic Crew Cabs Shopify homepage — classiccrewcabs.com

The business

Classic Crew Cabs restores 1967–1979 Ford crew cab trucks in Eagle, Idaho. Bumpside, Dentside, Highboy, and four-door builds. The public offer is specific: frame-off restorations, built-to-order projects, and parts for people restoring their own trucks. Phone (208) 370-4424. Email jason@classiccrewcabs.com.

This is not a lifestyle merch shop that happens to sell a hat. It is a restoration business that also needs a cart.

The problem

A restoration shop cannot run on a brochure homepage and a Facebook album. They need collections for Bumpside and Dentside, a path to start a build, parts for people already in a project, and a storefront that can take an inquiry without looking like a Dawn theme with a truck photo swapped in.

Project goals

Stand up a Shopify storefront that presents restorations and parts as the same business. Keep “Start Your Build,” for-sale work, and parts from collapsing into one vague shop. Give the company a public face in Eagle that matches the trucks they actually build.

Design direction

The live site should feel like the shop: dark sky, real trucks, red for action, and navigation that uses the names of the trucks (Bumpside, Dentside), not metaphors. Custom storefront work rather than an out-of-the-box automotive theme.

Website strategy

Home has to route: start a build, parts, past work, contact. Collection templates do the catalog. Contact is phone, email, and the Eagle shop address. Conversion is not subtle: start the build or call.

SEO work completed

Indexable product and page templates. Human titles that match the work: classic Ford crew cabs, 1967–1979, restorations. No invented ranking claims. No fake review stars in schema.

Key features

Shopify storefront for restorations, parts collections, start-your-build path, contact with real NAP. The live footer credits D & D Socials Co. for the web design.

Outcome

classiccrewcabs.com is live. Order volume, conversion rate, and revenue change are not listed here because they have not been documented for publication. The outcome I will stand on: a custom Shopify storefront exists for a real restoration shop, with real trucks and a real contact path.